Customer Loyalty Programs Using Promotional Risk Coverage

Your promotion budget can be fixed to increase customer loyalty with digital promotions including promotional risk coverage. It is worth the risk, but you don't have to take it. Promotional risk coverage protects your promotion budget from over redemption and assists you in fixing your advertising and marketing budget. Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace. Ask us why you can afford large prize offerings including digital promotions on a budget. Fix your promotion budget with Promotional Currency, THE Digital Promotions Authority. http://www.promotionalcurrency.com

Promotions Using Promotional Risk Coverage to Build Customer Loyalty

Promotions budget solution to increase customer loyalty starts with digital promotions including promotional risk coverage. It is worth the risk, but you don't have to take it. Promotional risk coverage protects your promotion budget from over redemption and assists you in fixing your advertising and marketing budget. Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace. Ask us why you can afford large prize offerings including digital promotions on a budget. Fix your promotion budget with Promotional Currency, THE Digital Promotions Authority. http://www.promotionalcurrency.com

Brand Promotions Using Digital Media Reach Generation Y

Digital brand promotions are a great way to reach Generation Y. In fact, some Gen Y marketing experts will tell you digital brand promotions may be the only real way to reach them.


This is important, because Gen Y — born between 1977 and 1994 — are worth $200 billion in spending per year, and they affect another $300 - $400 billion in family spending (i.e. restaurants, clothing, and even cars). But they're ignoring ads on traditional media, choosing instead to consume media online and on their cell phones, the home of digital brand promotions. So they're not actually seeing your TV commercials, hearing your radio spots, or reading your newspaper ads.


This will actually make life easier for the brand promotions manager. As Generation Y consumes more media online, your digital brand promotions can be quickly created, easily tracked, and changed or dropped when you find something is working.


Gone are the days of traditional brand promotions through TV ads and radio campaigns, where you had to wait until the end of the sales quarter to see if your efforts had any effect. Gone are the days of guessing whether it was your billboards or the TV spots that resulted in the most sales. With digital promotions, you can get real-time results and see if people are buying, watching, or downloading whatever product or service you're selling. If they're not, change a few of the creative variables and see if that makes a difference.


Social media sites like Facebook and MySpace are a great way to reach Gen Yers and effective avenues to build a database for your brand promotions campaign. Purchase digital ads that are delivered to people who your target demographic. For example, you could promote an upcoming concert by selecting people between the ages of 18 - 24 in the cities on the tour. Brand managers collect names to build a marketing database, by offering social media users free music downloads or ringtones to people who register for the promotional giveaway.


You can further enhance your concert brand promotions by offering prizes or swag to the fans who promote the concert to their friends, asking them to forward it to their friends. Then, collect everyone's information, and you're also building a future contact list of fans where you can promote future concerts, upcoming albums, and merchandise. Gen Y is responding to digital promotions and prize offerings in a big way.



Text messaging is another great way to reach Generation Y, because they're texting like crazy. A recent report on NielsenWire says the average teenager is texting 3,146 times per month. So your digital brand promotions should include texting. Text promotions reach these consumers in their element.


Whether you're creating an opt-in text club, or including ads as part of a service, like sports scores or news updates, people are more willing to accept brand promotions messages as a part of a service. And the more useful your service is, the more often they'll see your ad. In fact, according to an article in the New York Times, during the 2008 NFL draft, Coors sent text messages about draft pick updates and put Coors branding on each message.


Generation Y is also skipping the TV in order to watch YouTube and Hulu videos instead. If you got the brand promotions budget for it, consider placing ads on Hulu videos, rather than buying a TV commercial. Since Hulu will only show 3 or 4 commercials per 30 minute show, people are more willing to sit through them, rather than getting up or flipping around. Several of our friends have watched shows on Hulu, and actually even taken the time to rate commercials, rather than ignore them.


In short, Generation Y is online, and they're responding to those brands that communicate directly with them. Rather than trying to reach them through traditional promotions, give digital brand promotions a try instead. Communicating with Gen Y through relationship marketing is a surefire way to reach them and get them to respond to you.

--Julie Ross, Rostin Ventures

A Promotion Budget Including Promotion Insurance Can Save Your Job & Reputation

Planning your promotion budget may just be the thing that saves your job, when you remember to include one very important item: Promotional Risk Coverage.

Let's say you want to launch a promotional contest that offers a large cash prize. You know that giving away $20 isn't going to get anyone's attention, but you're worried your promotion budget can't handle giving away a free car either.

Or can it?

That's where promotional risk coverage becomes an important addition to your promotion budget. Basically, you insure your contest against someone actually winning the prize.

Let's say you're running a contest at your Chamber's annual golf outing, and you're giving away a new car if someone hits a hole-in-one on the 14th hole. You decide to save on your promotion budget by risking that no one will actually hit a hole-in-one. After all, the odds of someone actually hitting it are quite high — the United States Golf Register says it's anywhere from 1 in 20,000 to 1 in 33,000.


Pretty decent odds. You could probably offer the car, knowing that no one will hit it. But what if they do? What if someone makes that 1-in-33,000 shot? It could happen. People get lucky all the time, so why not at a golf contest where the hole-in-one prize is a $25,000 car?


That's when your promotion budget, your job, and possibly your company, are in the toilet. That's when you wish your promotion budget had promotion insurance.


You can see examples of smart promotional risk coverage all the time, in big prize contests both online and offline. And in most cases, those companies didn't have the big promotion budget to give away that new car, trip to the Pro Bowl, or a brand new house. Sure, those companies are hoping that no one wins those big prizes. But they're being very careful in case someone does.


Promotion insurance only costs a fraction of what the actual prize is worth. It's based on the value of the prize, the odds of someone winning, and the number of chances a customer gets to win. A promotion budget expert in promotional risk coverage will suggest a promotion — and a prize — that will fit within your promotion budget.


Promotional risk coverage is also important to prevent over redemption of your coupon offerings, and insures a bad contest doesn't get worse. That's when your promotion budget can really take a hit.


Case in point: Marsh Supermarkets is a small chain in Central Indiana. Last summer, they ran a Facebook coupon campaign that gave $10 off any purchase of more than $10. Coupons were given only to their Facebook fans. There was no real promotion budget, no planning, and no legal disclaimers in case they needed to end the campaign early.


Some marketing experts described what happened next "like that episode of WKRP in Cincinnati where they threw turkeys out of the plane."


The store had 2,200 fans on Facebook, so at most, the campaign should have cost $22,000. But people over-redeemed the coupons — 45,000 or so — for a purchase as low as $10.01. (Remember that the coupon was for any purchase over $10.) So Marsh canceled the promotion after a few days, and angered a lot of their customers.


Lesson number 1 is that you always need to talk to someone in marketing risk management with experience in prize insurance, before running a major contest. But lesson number 2 is you need to make sure your promotion budget includes promotional risk coverage.


While we don't know if they had any promotion insurance in their promotion budget, this could have at least mitigated the losses the store experienced. If they had spoken to a promotional risk coverage professional first, they might have avoided a lot of the problems and backlash they experienced.


As you can see, including promotional risk coverage in your promotion budget will not only let you run a bigger campaign, but in the case of Marsh Supermarkets, can save your reputation and your job.

--Julie Ross, Rostin Ventures

Digital Promotions Including Promotional Risk Coverage Roll With The Moment

Your digital promotion budget solution to increase customer loyalty starts with digital promotions including promotional risk coverage. Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace. Ask us why you can afford large prize offerings including digital promotions on a budget. Fix your promotion budget with Promotional Currency, THE Digital Promotions Authority.

Digital Promotions Creating Customer Loyalty of Gen Y Forever

Digital promotions continue to spur billions of dollars in annual sales for product suppliers. By offering promotional incentives, through mobile promotions, online promotions, music download promotions, and other custom promotions, companies can tap into a vast pool of consumers that would otherwise be all but unreachable.


Promotional Currency brings a powerful combination of brand promotions including promotional incentives, entertainment promotions, music download promotions, ringtone promotions, mobile promotions, online instant win games and artist licensing - offering brand partners the first one-stop source for all online promotions, wireless and digital promotions.

The Music Download Promotion: Powerful Green Promotions with Promotional Risk Coverage

Music download promotions are as powerful and wide-reaching as they are ever green. They give your company a multi-faceted promotional tool with which you can leverage popular artists to grow your brand and excite your target market. Because new artists are continuously catapulted into the spotlight, your business has access to an unlimited resource of popular music. You can harness this resource to meet an unquenchable consumer demand. In doing so, you'll improve your brand and create a surge in product sales.

Below, we'll give you a comprehensive preview of music download promotions. You'll learn how they work and the unique promotional advantages they offer your business. We'll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Lastly, we'll explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.

How The Music Download Promotion Works

Digital music incentives are delivered to your customers online through customized landing pages and branded music stores. The music download promotions are launched by distributing promo codes and website URLs in-pack, on-pack, through email, text messaging, signage, custom-branded cards, and other platforms. You can customize your marketing campaign to control its reach into your target market.

When your customers visit the website URL listed on your promotion, they'll be able to choose from a library of popular artists and songs. Once your customers select their downloads, they are prompted to enter their promo code.

You'll enjoy a tremendous level of flexibility in customizing your music download promotions. You can broaden your music library to include millions of songs, or tighten it according to your audience and marketing objectives.

Harnessing The Advantages Of Music Promotions

Because the landing pages to which your target market is driven can be customized with your company's logo and artwork, your music download promotions dramatically improve brand recognition. And because music has such universal appeal, it is one of the most potent levers for increasing customer loyalty.

But, that is merely scratching the surface of their marketing potential.

When your target audience arrives on your customized landing pages, you'll have an opportunity to introduce them to new products your company is launching. You can also require them to provide personal information prior to downloading songs. That allows you to build a valuable database that you can leverage for future marketing campaigns. While music download promotions can be harnessed to generate a boost in immediate sales, their potential effect on your business's bottom line extends much further.

Digital Promotions: High-Performance Promotional Impact At A Lower Cost

Digital promotions have quickly evolved into a multi-billion dollar industry. Companies have realized music download promotions and other digital incentives can broaden their marketing reach at a remarkably low cost. Promotional incentives can be delivered online to mobile devices, through email, or customized landing pages. Given the high-performance impact of these promotions, the cost of distribution to a massive audience is exceptionally low.

Tailor Music Download Promotions To Your Audience

Your target market can likely be broken down into tight segments. You can launch music download promotions that cater specifically to each of these segments, according to their taste in music. The tighter your focus, the higher response you'll enjoy.

For example, suppose you're promoting a brand that appeals to multiple age groups. A younger audience may be motivated by music download promotions highlighting alternative rock and hip hop artists. An older audience might be more willing to respond if offered classic rock songs. Still other segments of your target market may be motivated to respond by music download promotions featuring Latino artists. Each market segment represents an opportunity to refine your focus and tap into a targeted pool of consumers.

Entertainment Promotions Leverage High-Profile Entertainment Content

Music download promotions are merely one of several types of entertainment promotions that can help drive your brand. Entertainment that has been created to promote high-profile content such as films, video games, television shows, and CD releases can be licensed and offered as digital incentives. That allows your company to benefit from the top of mind awareness enjoyed by these entertainment properties. Imagine launching music download promotions for your brand that ride on the coattails of the latest Hollywood blockbuster or CD release.

Executing Music Download Promotions For Your Company

You can penetrate new markets, invigorate your current customer base, improve brand recognition, and spur long-term sales by launching customized music download promotions. Your entire campaign can be designed as a turnkey solution. There's no need to host the music library on your site. Nor do you need to take an active role in driving web traffic to your branded landing pages. The delivery and fulfillment of your digital music incentives are also handled as components of the back-end system.

If you are not already leveraging music download promotions to reach more deeply into your market, now is the time to do so. Leverage your music download promotions with the leader in digital promotions.