Digital Promotions Creating Customer Loyalty of Gen Y Forever

Digital promotions continue to spur billions of dollars in annual sales for product suppliers. By offering promotional incentives, through mobile promotions, online promotions, music download promotions, and other custom promotions, companies can tap into a vast pool of consumers that would otherwise be all but unreachable.


Promotional Currency brings a powerful combination of brand promotions including promotional incentives, entertainment promotions, music download promotions, ringtone promotions, mobile promotions, online instant win games and artist licensing - offering brand partners the first one-stop source for all online promotions, wireless and digital promotions.

Digital Promotions Generate Exposure, Entice Customers, and Boost Your ROI

Digital promotions give you valuable exposure to your market without burdening you with the exorbitant costs associated with traditional advertising. You can leverage them to tap into a large consumer audience in order to promote your brand and products. The incentives can be used to educate people about your products, lift sales, and generate intense customer loyalty.

For example, digital promotions such as online gift certificates and customer loyalty programs can reward people for purchasing your product. That strengthens their loyalty to your brand. It improves the likelihood that they will continue buying your product in the future. Likewise, free music download promotions can entice people to try your brand. Whether you're promoting video games, clothes, or sporting equipment, every demographic loves music.

Digital promotions are a powerful marketing tool because they leverage a low-cost platform to deliver high-impact incentives to a hungry market. That provides an enormous boost to your ROI. Below, you'll discover the three top reasons to integrate digital promotions into your marketing strategy. You'll also learn one of the most unique advantages of using them.

3 Reasons To Leverage Digital Promotions

To be sure, digital promotions can lift product sales and drive brand awareness. They can also bridge the gap between you and your target audience, so you can educate them about the benefits of buying your products. But, it's important to highlight why digital promotions are so effective.

First, they are distributed online. That eliminates most, if not all, of the production and distribution cost. After all, what is the cost of emailing gift certificates to your customers? What is the cost of allowing consumers to download music and play instant win games on their mobile devices?

Second, digital promotions can be customized to fit your products, brand, and target market. For example, would you like to improve brand awareness by connecting your products to a big-box retailer? Would you like to target fans of jazz music? Would you like to give customers who have spent $200 on your products a "30% off" coupon? A solution can be tailor-made for your company.

Third, digital promotions offer a robust level of tracking capability. You can measure your redemption rate and determine which incentives are most likely to generate a response in the future. You can also identify which consumers are actually buying your products down the road. If they are not buying, remove them from your list.

Tracking Results From Your Digital Promotions

Being able to track the results of your digital promotions gives you an enormous level of control over your marketing. It gives you unique, detailed insight into what works - and what does not - for your market.

For example, suppose you're leveraging music download promotions to market an exclusive line of dress shoes. By tracking your metrics, you might discover that fans of country music are far more likely to buy your shoes than fans of other types of music. With that information, you can refine your digital promotions to specifically target country music fans.

This same level of tracking can be used to hone your mobile promotions and skins promotions. For example, you might find that consumers who redeem mobile coupons to certain big-box retailers are more likely to buy your products than those who frequent other stores. Or, you might discover that a specific age group is more receptive to your skins promotions. That demographic may provide far more brand exposure.

How Digital Promotions Attract Valuable Consumer Data

Savvy marketers and advertisers know the inherent value of a consumer database. The more points of data categorized within their database, the more tightly they can target specific market segments. They can design their promotions based on certain demographics, past purchase history, or response rates within various product categories.

Digital promotions give you the same opportunity to collect data from your audience. In fact, it's less costly and less complex than doing so through traditional marketing channels. If you intend to email gift certificates, you'll need consumers to provide their email addresses. If you're launching mobile promotions, you'll need them to provide their mobile numbers. And if you're letting consumers download free music, you can ask them to provide information about themselves prior to redemption.

Imagine the marketing flexibility you'll enjoy when you combine the tracking capability of digital promotions with a perpetually expanding consumer database. You'll be able to hone your future digital promotions and personalize them to individual recipients. In doing so, you'll trigger a larger response from each market segment.

Digital promotions remove the largest obstacles advertisers face in reaching a broad consumer market. You can leverage them to improve awareness of your brand, drive ongoing product sales, and dramatically boost your ROI.

--Cyndi Walker, Promotional Currency

Customer Loyalty Programs Including Digital Promotions Increase Long-Term Profitability

Customer loyalty programs including digital promotions can function as the promotional
linchpin that drives your company's long-term profitability. They are an essential tool for
improving customer retention. By offering your customers digital incentives, such as
music downloads, skins, and an assortment of mobile promotions, you can dramatically
increase the lifespan of each customer. Not only does this create an enormous level of goodwill,
but customer loyalty programs also encourage customers to respond to your ongoing
marketing campaigns.

In 2001, noted authority on customer loyalty programs, Fred Reichheld, released his
seminal book, "Loyalty Rules." Within its pages, Reichheld explained the influence
customer retention rates have on the overall value of your customer base. A 5%
retention rate can translate into a 75% improvement in the value of your customer
inventory.

Below, we'll explain how customer loyalty programs can produce these results for
your company. We'll also describe the difference between these programs and customer
rewards programs - each has a vital role to fulfill. You'll also discover how to
leverage music download promotions, skins promotions, and mobile promotions to
increase the loyalty your customers feel toward your company.

How Customer Loyalty Programs Generate Stunning Results

Your customers want to feel valued. They want to know that your company perceives
them as a critical factor in your success. Too often, companies treat their
customers as disposable commodities. This has produced a legion of consumers who
shop primarily based on price, all but eschewing brand loyalty. Customer loyalty
programs help eliminate price as the deciding factor and instead, transform your
customers into fans. By offering them digital incentives, you can cultivate their
loyalty while creating a more memorable brand experience.

That sharply increases the lifetime value of your customer inventory. It not only
inspires them to return, but it also encourages them to tell others about your
company, generating a new wave of customers.

The Difference Between Customer Rewards And Customer Loyalty Programs

A lot of companies make the mistake of thinking customer rewards and customer
loyalty programs are identical. They're not. Each has a distinct promotional role to
play. Customer rewards are a powerful lever that you can use to trigger a response
and gather customer data. By collecting information about your customers, you can
launch a sequence of marketing initiatives that build brand awareness and gradually
influence their purchasing behavior. In doing so, you'll be able to better identify
which customer segments are the most profitable for your company.

Customer loyalty programs fulfill a different function. They improve your customer
retention rate, which Reichheld showed to have a dramatic effect on long-term
profitability. By giving your customers a variety of digital currency incentives,
you'll encourage them to return to buy your products.

Music Download Promotions Can Spearhead Customer Loyalty Programs

Music download promotions and mobile promotions are cost-effective platforms from
which to launch your customer loyalty programs. Because they can be delivered
digitally to consumers' phones, PDAs, and other mobile devices, their effect is
often instantaneous. They trigger an immediate response from your customer base.

Music transcends gender, culture, and age to reach a broad audience. Your customers,
regardless of their backgrounds and musical tastes, will gravitate toward the
artists they enjoy. You can target certain segments by genre or provide your entire
customer base with a catalog of millions of songs from which they can choose.

Mobile promotions, such as instant win games and digital coupons, can also trigger
an immediate response. Your customers can enjoy playing instant win games the moment
they receive your promotions. Then, they can receive instant notification regarding
whether they have won a prize. Mobile coupons can be redeemed just as quickly.

When leveraged to spearhead customer loyalty programs, music download promotions and
mobile promotions can generate a new wave of sales while strengthening your brand
loyalty.

Customer Loyalty Programs And Skins Promotions Complement Each Other

Skins promotions are a unique type of incentive because they are delivered
digitally, yet physically adorn consumers' phones, PDAs, and laptops. They are a
perfect complement to your customer loyalty programs for two reasons. First, the
skins promote your brand not only to your customers, but to every person who
observes your customers' mobile devices. Second, skins promotions serve as a
perpetual reminder to your customers about why they're loyal to your company. The
skins generate enormous goodwill.

Customer loyalty programs remain one of the most potent promotional levers for
increasing your company's long-term profitability. They allow you to lengthen the
overall life cycle of your customer inventory. If you are not currently taking
advantage of customer loyalty programs, now is the time to reconsider.

--Cynthia Walker, Promotional Currency

Digital Promotion Basics: How Skins Promotions & Mobile Promotions Drive Sales

Digital Promotions are gaining momentum with marketers and brand managers, because few incentives attract consumers and generate a response as effectively as digital promotions, such as skins promotions, music download promotions, and mobile promotions.

A digital promotion campaign can fit seamlessly within the broader framework of your marketing strategy. Skins promotions, mobile promotions, and music download promotions do not replace your current advertising channels - they complement them. They leverage them. Digital promotions extend your company's reach into your chosen market. By doing so, they improve brand awareness, attract invaluable market data, and encourage customer loyalty.

Over the last few years, there has been a dramatic surge of interest in using digital promotions to spearhead broad market advertising campaigns. Companies of every size are realizing that mobile promotions, such as downloadable coupons, instant win games, ringtones, and other digital currency can have an enormous promotional impact. Many of your competitors are already leveraging them.

Below, we'll explain why digital promotions, including music download promotions and skins promotions, should be an extension of your current marketing strategy. You'll discover why companies in nearly every sector have begun taking advantage of them.

Why Your Competitors Are Using Digital Promotions

Few incentives attract consumers and generate a response as effectively as digital promotions. They are a cost-effective promotional tool with which you can educate your market about your products. They build top-of-mind awareness of your brand. They encourage customer loyalty and long-term sales within the retail market. And they accomplish these goals while preserving your profit margins.

Because digital promotions can be delivered directly to an enormous base, they eliminate layers of costly advertising expenses. Mobile promotions, such as instant win games and sweepstakes, can be distributed at low cost to millions of consumers. That allows your company to generate sales without sacrificing your margins.

Music Download Promotions: Understanding Their Appeal

Have you ever wondered why music download promotions are so pervasive within our society? Consumers seem glued to their iPhones, PDAs, and other mobile devices on which they can download digital music incentives. To understand their appeal, it's worth noting how this type of digital promotion dovetails perfectly with consumer psychology.

First, music is enjoyed universally and is consumed on a near-primal level. Second, consumers can access music download promotions instantly on their mobile devices. These two dynamics can be leveraged to gain quick entry into a large retail market. Digital promotions that offer downloadable music incentives allow you to tap into an unlimited, universal reservoir of consumer interest. What's more, you can use them as the launch pad upon which to build an opt-in database. That creates a mechanism through which you can deliver a perpetual string of future digital promotions.

Digital Promotions And Skins Promotions Complement Each Other

Skins promotions allow you to advertise your brand on consumers' cell phones, laptops, and MP3 players. They can be personalized by consumers to fit their preferences and their devices. The effect of skins promotions is subtle, yet potent. They increase the level of loyalty felt by the device's owner toward your brand. They also help your brand gain broader market exposure as others observe the skins.

Digital promotions can build upon skins promotions to further increase brand awareness. For example, suppose you are promoting a soon-to-be-released movie by letting consumers download photos and create personalized skins of the main actors. Further suppose that you launch a digital promotions campaign through which consumers can download games and music based on the movie. These multiple points of contact (i.e. skins, games, music, etc.) strengthen each other. In doing so, they further cement your brand in the consumer's mind.

How To Leverage Mobile Promotions And Other Digital Promotions

To this point, we've merely touched upon the potential of using mobile promotions. Besides digital music incentives and downloadable games, you can also leverage instant win games, sweepstakes, and coupons. The key to making these digital promotions successful is to look beyond the immediate surge in sales they can produce. Their value extends much further.

Mobile promotions let you tap into the ubiquitous nature of mobile devices. They allow you to deliver your digital promotions instantly to a wide audience at a low cost. As a result, your promotional incentives will generate excitement in the retail market, which encourages consumers to participate. That expands your brand, builds customer loyalty, and paves the way for a long-term increase in sales. If you are not currently leveraging digital promotions as a key component of your marketing strategy, it's time to explore your options.


Author, Cynthia Walker