A Mobile Promotion Without Promotional Risk

A Mobile promotion is an excellent way to reach today's Generation Y customers through modern technology. A recent report — that any mobile promotion professional should read — showed that global data traffic exceeded an exabyte of data in 2009. That's 1 billion GB.

All told, there are 4.6 billion mobile phone users around the world, with a penetration rate of 68 percent. This is why mobile promotion strategies are so important in today's marketing world. In fact, mobile promotions may be one of the best marketing tools to come along in decades.

A mobile promotion doesn't require the traditional process and costs we've become accustomed to paying. No shipping, no packaging, no worrying about what to do with thousands of leftover tchotchkes.

That's because a mobile promotion is digital. Now, instead of giving out swag, you can give customers music downloads, movie promotions, special ringtones, and mobile games. Now, rather than sending out direct mail to people who might not be ideal customers, you can send out SMS messages to existing customers and people who sign up for your text club — people who want to hear from you. Everything is happening virtually, which means you don't have to worry about storage space

Of course, before you go planning your next campaign, make sure you include promotional risk coverage in your budget.

Promotional risk coverage is basically promotional insurance that makes sure you don't overextend your marketing budget or get yourself into a lot of trouble.

Let's say you wanted to run a contest where someone could win $100,000. The odds of someone winning are pretty remote, but what would you do if someone did win, and you didn't have $100,000? That's where promotional risk coverage saves your bacon.

Promotional risk coverage is also helpful to mobile promotion campaigns. It protects your campaign from over redemption on special gifts and downloads.

Let's say you've arranged with a music label to offer 5,000 downloads of their artists' songs as part of your mobile promotion campaign. But the stars align for you, the promotion takes off, and you end up with 15,000 downloads.

In the first week. And you've got four more weeks to go.

Most people would shut down their campaign right there, desperately hoping to cut their losses. That's where promotional risk can save you. Since it insures against instances like this, you're covered. The music label will still get paid, you can allow the mobile promotion to go on, and you gain more customers than you ever imagined.

We saw this happen in 2009, when Indianapolis-based Marsh Supermarkets ran a coupon promotion on Facebook, where they gave a $10 coupon for any purchase of more than $10... including $10.01.

They had 2,200 fans on Facebook, so the promotion should have cost $22,000. But 45,000 people redeemed the coupon. Marsh canceled the promotion, which angered a lot of their customers, and they took a big hit in the media.

But the biggest hit was the $450,000 in over redemption of the coupons — $428,000 more than they had expected. While they did generate a lot of resentment on the part of their customers, that was minor compared to what they could have lost if they hadn't shut off the promotion.

While it wasn't strictly a mobile promotion, it was a great example of why someone needs promotional risk coverage. Imagine if the same thing happened to your mobile promotion campaign. What would you do if customers were passing the free download codes to their friends? Would you cancel the campaign? Would you risk the backlash from your loyal customers who didn't get a chance to redeem their songs, just because a few people ruined it for the rest of them?

So is it a matter of people being irresponsible and greedy? Or did a mobile promotion succeed beyond our wildest expectations, and we didn't plan accordingly? While we like to think it's the latter, it's still hard to plan accordingly. No matter how wild our expectations are, we can't always see every possibility. That's where promotional risk coverage would have saved our mobile promotion campaign. And our bacon.

Mobile Promotions Including Music Downloads, Ringtones, Movies, and Games

Design your mobile promotion with the newest downloadable releases of music downloads, ringtones, and mobile games. Your promotion budget can be fixed with mobile promotions including promotional risk coverage.

It is worth the risk, but you don't have to take it. Promotional risk coverage protects your promotion budget from over redemption and assists you in fixing your advertising and marketing budget.

Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace. Ask us why you can afford large prize offerings including mobile promotions on a budget. Fix your promotion budget with Promotional Currency, THE Digital Promotions Authority. http://www.promotionalcurrency.com

Digital Promotions Including Promotional Risk Coverage Roll With The Moment

Your digital promotion budget solution to increase customer loyalty starts with digital promotions including promotional risk coverage. Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace. Ask us why you can afford large prize offerings including digital promotions on a budget. Fix your promotion budget with Promotional Currency, THE Digital Promotions Authority.

Music Download Promotions Improve Brand Awareness & Encourage Customer Loyalty

Music download promotions are as powerful and wide-reaching as they are evergreen. They give your company a multi-faceted promotional tool with which you can leverage popular artists to grow your brand and excite your target market. Because new artists are continuously catapulted into the spotlight, your business has access to an unlimited resource of popular music. You can harness this resource to meet an unquenchable consumer demand. In doing so, you'll improve your brand and create a surge in product sales.

Below, we'll give you a comprehensive preview of music download promotions. You'll learn how they work and the unique promotional advantages they offer your business. We'll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Lastly, we'll explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.

How Music Download Promotions Work

Digital music incentives are delivered to your customers online through customized landing pages and branded music stores. The music download promotions are launched by distributing promo codes and website URLs in-pack, on-pack, through email, text messaging, signage, custom-branded cards, and other platforms. You can customize your marketing campaign to control its reach into your target market.

When your customers visit the website URL listed on your promotion, they'll be able to choose from a library of popular artists and songs. Once your customers select their downloads, they are prompted to enter their promo code.

You'll enjoy a tremendous level of flexibility in customizing your music download promotions. You can broaden your music library to include millions of songs, or tighten it according to your audience and marketing objectives.

Harnessing The Advantages Of Music Promotions

Because the landing pages to which your target market is driven can be customized with your company's logo and artwork, your music download promotions dramatically improve brand recognition. And because music has such universal appeal, it is one of the most potent levers for increasing customer loyalty.

But, that is merely scratching the surface of their marketing potential.

When your target audience arrives on your customized landing pages, you'll have an opportunity to introduce them to new products your company is launching. You can also require them to provide personal information prior to downloading songs. That allows you to build a valuable database that you can leverage for future marketing campaigns. While music download promotions can be harnessed to generate a boost in immediate sales, their potential effect on your business's bottom line extends much further.

Digital Promotions: High-Performance Promotional Impact At A Lower Cost

Digital promotions have quickly evolved into a multi-billion dollar industry. Companies have realized music download promotions and other digital incentives can broaden their marketing reach at a remarkably low cost. Promotional incentives can be delivered online to mobile devices, through email, or customized landing pages. Given the high-performance impact of these promotions, the cost of distribution to a massive audience is exceptionally low.

Tailor Music Download Promotions To Your Audience

Your target market can likely be broken down into tight segments. You can launch music download promotions that cater specifically to each of these segments, according to their taste in music. The tighter your focus, the higher response you'll enjoy.

For example, suppose you're promoting a brand that appeals to multiple age groups. A younger audience may be motivated by music download promotions highlighting alternative rock and hip hop artists. An older audience might be more willing to respond if offered classic rock songs. Still other segments of your target market may be motivated to respond by music download promotions featuring Latino artists. Each market segment represents an opportunity to refine your focus and tap into a targeted pool of consumers.

Entertainment Promotions Leverage High-Profile Entertainment Content

Music download promotions are merely one of several types of entertainment promotions that can help drive your brand. Entertainment that has been created to promote high-profile content such as films, video games, television shows, and CD releases can be licensed and offered as digital incentives. That allows your company to benefit from the top of mind awareness enjoyed by these entertainment properties. Imagine launching music download promotions for your brand that ride on the coattails of the latest Hollywood blockbuster or CD release.

Executing Music Download Promotions For Your Company

You can penetrate new markets, invigorate your current customer base, improve brand recognition, and spur long-term sales by launching customized music download promotions. Your entire campaign can be designed as a turnkey solution. There's no need to host the music library on your site. Nor do you need to take an active role in driving web traffic to your branded landing pages. The delivery and fulfillment of your digital music incentives are also handled as components of the back-end system.

If you are not already leveraging music download promotions to reach more deeply into your market, now is the time to do so. Incentive customers to respond through music download promotions with promotional risk coverage.

--Cynthia Walker, Promotional Currency