Hip Digital Promotions Player

Digital music promotions evolved within the promotions industry, as Hip Digital Media, the leading digital promotions company announced that it has acquired Dallas based Promotional Currency.

About Hip Digital: Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and programs that link brands with their consumers markets. Holding MP3 licenses from all 4 major labels in the US, United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital music campaigns for Fortune 500 brands and online media companies. Experience Hip Digital’s suite of services at www.hipdigitalmedia.com.

About Promotional Currency: Headquartered in Dallas, Texas, Promotional Currency is a promotions and promotional risk coverage company that merges digital technology in the form of digital music, ringtones, skins and more with turnkey, fixed-cost solutions for the promotional marketplace. Additionally, Promotional Currency protects companies from over-redemption liability with its in-depth promotional risk coverage and underwriting capabilities, enabling large-scale programs that increase brand awareness and user experience. Visit www.promotionalcurrency.com to learn more.

Digital Music Promotions Reach Gen Y & Boost Marketing Conversions

Digital music promotions reach active consumers, increase marketing conversions of these consumers, and increase sales. Gen Y is online. They are also active retail consumers. This group is a sought after demographic of 10-30 year olds, because they have more discretionary spending than their parents have. They communicate on mobile devices and marketers are finding it very difficult to reach them through traditional media channels. They interact with each other through social media applications and are speaking with each other about your products and services. The sooner marketers learn to join the conversation, the better for the brands they represent.



Smart phones are becoming a way of life. Nearly every coffee shop is providing free wifi to its customers, and many restaurants are following suit. The ubiquity of wireless and smart phones are making digital promotions easier for marketers to launch and providing a strong avenue to reach the coveted Generation Y demographic.

Digital music promotions gain brand loyalty of Generation Y. Investing your promotions budget into a digital music promotion will guarantee you customer loyalty. Traditional promotional incentives do not compare to digital music download promotions. Try earning Gen Y customer loyalty by investing in plastic pens , hats other promotional merchandise. Most customers will not keep their pens, but they download your music giveaway, save it to a mobile device and every time they hear the song you gave them, they will remember your brand. To follow are ideas to deploy these promotions and increase marketing conversion rates.

Social media is an active channel to distribute these promotions. Increase conversion rates by promoting the music giveaway on Facebook, Twitter, email, and a blog with links back to the promotional incentive. The viral marketing aspect of social media will increase campaign activity.

Create a promotional incentive with purchase promotion, by giving away a free music download card, free ring tones, or free wallpapers, when customers spend a set amount of money. Put the entire music promotion on a mobile supported website, and let customers download it via their smart phones.

Or create a free music promotion that rewards customers for referring their friends. With every referral you receive, the customer receives a free music download. Follow up with additional customer rewards programs.

Digital music promotions increase activity on viral marketing and grass roots marketing efforts. Use your music promotion campaign to ask customers and fans to post "like" a Facebook page, tweet a code via Twitter, or complete a marketing survey. Give them a free music download whenever they perform the requisite number of social media tasks..

Promotional incentives including digital promotions provide increased retail store traffic. Give away a music download is customers enter your store at a specific time. This is especially a great way to promote a bar or club that has a specific band or DJ coming to town. For example, you could give away one or two of their songs if people check in on the night they're playing.

Digital music promotions reach almost every audience. Gen Y is actively responding to music promotions, but other consumers do as well. The love of music spans all generations. If you are looking to reach your customer, boost marketing conversions, and increase sales, deploy digital promotions. Releasing these promotions through online applications, social media, and text campaigns will provide increased brand exposure, and boost marketing conversions. The outcome of reaching this active, loyal consumer will be a pleasant surprise and you may even learn something from them about your brand.

Four Reasons Your Entertainment Promotions Should be Digital

Your entertainment promotions may run into some trouble if you're not keeping up with the times. If you're still handing out trade show giveaways like pens, hats, and coffee mugs, you're going to lose some of your street cred with your customers.

These days, your entertainment promotions need to include digital incentives like music downloads and ringtones. Here are four important reasons why you need to stop giving out the logoed apparel, the baseball caps, and the 1 GB thumb drives as promotional incentives.

Generation Y Loves Digital Entertainment Promotions

This year was first time Generation Y outnumbered the Baby Boomers, 82 million to 78 million. These Millennials were born with a computer mouse in one hand, and a cell phone in the other. Their media consumption is more online than offline. They read their news online, they watch YouTube and Hulu instead of TV, and they communicate by texting on their cell phones. Some of them are so mobile, they don't even use email anymore.

This means if you want to appeal to Generation Y, your entertainment promotions need to be digital in nature: music download cards (plastic or digital), ringtones, free online movie rentals, etc. Any of these are going to appeal to Generation Y more than the typical knickknack brick-a-brack you find at every bank opening, community festival, or trade show.

Tie your entertainment promotions into both sales and just showing up. Give people a free song download for visiting your location, and five more for spending $50. Doing this will create both goodwill for your brand, and will give people the kind of incentive they really enjoy.

Increase in Broadband Boosts Digital Entertainment Promotions

Back in 2009, broadband Internet access had reached 60% of American homes. Broadband means we can go online faster. Pictures and documents download faster, communication is faster, we can watch movies online, communicate via video. And best of all, music downloads faster.

When you consider that Generation Y are some of the biggest consumers of digital music, increased broadband makes entertainment promotions like music downloads a win-win situation for both the customer and the marketer. Why not take advantage of that with your next entertainment promotions campaign?

Smart phones are becoming more popular

There are so many cell phones in this country, you'll have an easier time finding people who don't have a cell phone than trying to figure out who does. We love our cell phones. We trick them out, download all kinds of apps and ringtones, and even take pictures, record videos, and listen to music on them. And if you have the time, you can even talk to someone.

People love customizing their phones so much, they'll even pay money for snippets of songs for ringtones. They'll download wallpapers of their favorite brands. And they'll even buy skins to decorate their phones. So your entertainment promotions should take advantage of this cellular obsession, and start giving your customers what they want: a cooler phone than the ones their friends have.

If you're sponsoring a special event, include some digital swag in your entertainment promotions campaign. Let people download custom ringtones, special wallpapers, and even promotional apps.

Digital Entertainment Promotions Mean a Bigger Bang for Your Buck

Rather than paying for design, production, and shipping costs, a digital promotion can be done strictly via websites, SMS (text), email, and even Twitter. So if your budget is limited, why sink your shrinking dollars into preparing your entertainment promotions campaign?

Why not take those dollars and put them into increasing your number of giveaways, the scope, or even the promotion of the campaign itself? Why pay to ship 500 coffee mugs to a trade show, when you can collect business cards and send emails for free? Why pay for embroidery costs on 1,000 baseball caps when you can spend the extra money on giving away music or ringtones? By using digital promotions, you can remove all those costs associated with just preparing your promotion, and put them toward actually giving away the entertainment promotions swag.

--Julie Ann Ross

Using a Consumer Loyalty Program to Boost Sales

A consumer loyalty program can go a long way in helping you find and retain new customers, as well as keep existing ones. A consumer loyalty program tells your customers you value their business, and you want them to keep coming back.

Take the simple coffee card, for example. That's one of the easiest, most common type of consumer loyalty program you'll ever see. It's simple: buy 9 or 10 cups of coffee, and your next one is free. We've embraced this idea so warmly that we could float a battleship with all the free coffee we've drunk.

Psychology of a Consumer Loyalty Program

If you want your consumer loyalty program to be successful, it needs to be easy to use. If your customers buy a product X number of times, they can get the same product they're already buying.

A frequent buyer card is the best example of a consumer loyalty program, because it rewards customers for doing something they would normally do anyway. But it has the added effect of getting them to do it more frequently.

You can do this with music download cards or free ringtones. Give away one card or ringtone with every 10 items your customers buy, every 10 times they use your service, or every 10 friends they refer. Any kind of digital incentive can be marketed with a consumer loyalty program.

The thing we really like about a consumer loyalty program like music downloads is that they're hard for the customer to abandon. They'll think they can't give up my loyalty card once they've started it. They get the card for the first stamp out of habit. "I could quit any time. Maybe I'll try a different program and see if I can find a better one," they promise themselves. But they go back, because they don't have time, or because it's a habit.

Once they cross that threshold of three or four purchases on their card, they figure they might as well keep going. That other program will still be there. "I'll check it out next week, after I get this song. Once I hit seven or eight, I can see the finish line. It's just up ahead. A couple more purchases, and WIN! I get a free song!"

And anyone who knows anything about customer loyalty management uses this kind of marketing, and will try to give away a digital incentive, or even a few, to the really loyal customers. "Go nuts," they tell us. Because they know they've more than made up for the cost of the extra freebies by bringing them back 10 other times over the last few weeks. In fact, by offering a consumer loyalty program, they've probably brought the customer back a few more times each month than they might have otherwise visited. A real customer loyalty management pro will also know how to keep track of the average number of visits of their customers, and can track how effectively their promotions are increasing sales.

The Downside of the Consumer Loyalty Program

There isn't one.

Okay, there are a few, but it usually happens if the consumer loyalty program is not run properly. If you don't promote it to your customers. Or if your offer is too difficult — buy 100 songs in 30 days. Or the reward is not motivation enough — buy 100 songs in 30 days and get one free ringtone.

By making the reward seem worthless or cheap, or the purchases too difficult to reach, you can actually hurt the effectiveness of your consumer loyalty program.

You can find almost any kind of consumer loyalty program if you look hard enough. Look online, check out a few consumer loyalty program, case studies and digital incentive programs. And visit a local coffee shop and check out their program. Once you get your first cup, you'll be hooked.

--Julie Ann Ross

Why Digital Promotions Are Better for Trade Shows

Digital promotions are replacing — or should be — the traditional trade show tchotchkes and giveaways we've been subjected to over the years. Maybe it's because I'm in the digital promotions business, or because I've got enough cheap plastic pens to last two lifetimes, but I really think these digital promotion campaigns are going to be the wave of the trade show future.

For one thing, the effectiveness of digital promotions, like music downloads, ringtones, or even online gift cards, are easy to prove. Basically, I can track whenever someone downloads a song or ringtone using one of my promotions. In fact, I can tell you exactly who downloaded it and when. If it's someone important, I can know to the second when they accessed their digital promotion, and make the appropriate followup.

Digital Promotions are Targeted

For another thing, I can target my digital promotions. Rather than buying 5000 flashlights and handing them out to anyone who walks past my booth, I can purchase the list of show attendees and send them an invitation to stop by the booth where they'll receive a free music download card. I can pick and choose who will receive my invitation, and then keep track of who stopped by.

Or I can come at this from the other end and email a special download to everyone who stopped by my booth. This way, I can send my giveaways only to potential customers, rather than giving one out to everyone who stopped by looking for a freebie.

Digital Promotions are Green

Believe it or not, you're helping the environment by giving away digital promotions items. Rather than creating one more plastic widget (pollution), which needs to be shipped (oil and gas), and will sit forgotten until it dries up and you pitch it (landfill), a digital promotions campaign doesn't need any sort of offline promotion if you don't want it. You can promote your digital freebies by email, Twitter, and Facebook if you want. Or you can use offline promotional methods using some of the different green technology out there.

They also don't require a lot of distribution efforts. I can give out my digital promotions by giving away a stack of cards to people who visit my booth, or just by emailing everyone on my list. There are benefits to both. If I hand them out, I can talk to the people I'm giving them to. This lets me make a sales contact, and tell the person about my product or service. But emailing them is free, and a big time saver. Rather than giving the same message over and over to a handful of people, I can reach dozens, hundreds, or even thousands of customers. And best of all, by using variable data, I can keep track of who received it, took advantage of it, and then converted into a paying customer. Handing out 5,000 flashlights won't let me do it with the same accuracy and ease as digital promotions do.

Digital Promotions are Immediate and Efficient

Like I said in a previous postdigital promotions provide your customers instant gratification. People can redeem their giveaway immediately or at their convenience. They're also easy to redeem. They don't take up space in the customer's luggage, they're not forgotten or given away to their kids, where your customer never sees them again. If it's a song, they'll hear it on their MP3 player, and remember where they got it. If it's a ringtone, they'll think of you whenever their phone rings. Not like a stress ball, Frisbee, or funny hat, which I've seen at previous trade shows.

--Julie Ann Ross

Why Digital Promotions Are Better for Trade Shows

Digital promotions are replacing — or should be — the traditional trade show tchotchkes and giveaways we've been subjected to over the years. Maybe it's because I'm in the digital promotions business, or because I've got enough cheap plastic pens to last two lifetimes, but I really think these digital promotion campaigns are going to be the wave of the trade show future.

For one thing, the effectiveness of digital promotions, like music downloads, ringtones, or even online gift cards, are easy to prove. Basically, I can track whenever someone downloads a song or ringtone using one of my promotions. In fact, I can tell you exactly who downloaded it and when. If it's someone important, I can know to the second when they accessed their digital promotion, and make the appropriate followup.

Digital Promotions are Targeted

For another thing, I can target my digital promotions. Rather than buying 5000 flashlights and handing them out to anyone who walks past my booth, I can purchase the list of show attendees and send them an invitation to stop by the booth where they'll receive a free music download card. I can pick and choose who will receive my invitation, and then keep track of who stopped by.

Or I can come at this from the other end and email a special download to everyone who stopped by my booth. This way, I can send my giveaways only to potential customers, rather than giving one out to everyone who stopped by looking for a freebie.

Digital Promotions are Green

Believe it or not, you're helping the environment by giving away digital promotions items. Rather than creating one more plastic widget (pollution), which needs to be shipped (oil and gas), and will sit forgotten until it dries up and you pitch it (landfill), a digital promotions campaign doesn't need any sort of offline promotion if you don't want it. You can promote your digital freebies by email, Twitter, and Facebook if you want. Or you can use offline promotional methods using some of the different green technology out there.

They also don't require a lot of distribution efforts. I can give out my digital promotions by giving away a stack of cards to people who visit my booth, or just by emailing everyone on my list. There are benefits to both. If I hand them out, I can talk to the people I'm giving them to. This lets me make a sales contact, and tell the person about my product or service. But emailing them is free, and a big time saver. Rather than giving the same message over and over to a handful of people, I can reach dozens, hundreds, or even thousands of customers. And best of all, by using variable data, I can keep track of who received it, took advantage of it, and then converted into a paying customer. Handing out 5,000 flashlights won't let me do it with the same accuracy and ease as digital promotions do.

Digital Promotions are Immediate and Efficient

Like I said in a previous postdigital promotions provide your customers instant gratification. People can redeem their giveaway immediately or at their convenience. They're also easy to redeem. They don't take up space in the customer's luggage, they're not forgotten or given away to their kids, where your customer never sees them again. If it's a song, they'll hear it on their MP3 player, and remember where they got it. If it's a ringtone, they'll think of you whenever their phone rings. Not like a stress ball, Frisbee, or funny hat, which I've seen at previous trade shows.

Brand Promotions Using Digital Media Reach Generation Y

Digital brand promotions are a great way to reach Generation Y. In fact, some Gen Y marketing experts will tell you digital brand promotions may be the only real way to reach them.


This is important, because Gen Y — born between 1977 and 1994 — are worth $200 billion in spending per year, and they affect another $300 - $400 billion in family spending (i.e. restaurants, clothing, and even cars). But they're ignoring ads on traditional media, choosing instead to consume media online and on their cell phones, the home of digital brand promotions. So they're not actually seeing your TV commercials, hearing your radio spots, or reading your newspaper ads.


This will actually make life easier for the brand promotions manager. As Generation Y consumes more media online, your digital brand promotions can be quickly created, easily tracked, and changed or dropped when you find something is working.


Gone are the days of traditional brand promotions through TV ads and radio campaigns, where you had to wait until the end of the sales quarter to see if your efforts had any effect. Gone are the days of guessing whether it was your billboards or the TV spots that resulted in the most sales. With digital promotions, you can get real-time results and see if people are buying, watching, or downloading whatever product or service you're selling. If they're not, change a few of the creative variables and see if that makes a difference.


Social media sites like Facebook and MySpace are a great way to reach Gen Yers and effective avenues to build a database for your brand promotions campaign. Purchase digital ads that are delivered to people who your target demographic. For example, you could promote an upcoming concert by selecting people between the ages of 18 - 24 in the cities on the tour. Brand managers collect names to build a marketing database, by offering social media users free music downloads or ringtones to people who register for the promotional giveaway.


You can further enhance your concert brand promotions by offering prizes or swag to the fans who promote the concert to their friends, asking them to forward it to their friends. Then, collect everyone's information, and you're also building a future contact list of fans where you can promote future concerts, upcoming albums, and merchandise. Gen Y is responding to digital promotions and prize offerings in a big way.



Text messaging is another great way to reach Generation Y, because they're texting like crazy. A recent report on NielsenWire says the average teenager is texting 3,146 times per month. So your digital brand promotions should include texting. Text promotions reach these consumers in their element.


Whether you're creating an opt-in text club, or including ads as part of a service, like sports scores or news updates, people are more willing to accept brand promotions messages as a part of a service. And the more useful your service is, the more often they'll see your ad. In fact, according to an article in the New York Times, during the 2008 NFL draft, Coors sent text messages about draft pick updates and put Coors branding on each message.


Generation Y is also skipping the TV in order to watch YouTube and Hulu videos instead. If you got the brand promotions budget for it, consider placing ads on Hulu videos, rather than buying a TV commercial. Since Hulu will only show 3 or 4 commercials per 30 minute show, people are more willing to sit through them, rather than getting up or flipping around. Several of our friends have watched shows on Hulu, and actually even taken the time to rate commercials, rather than ignore them.


In short, Generation Y is online, and they're responding to those brands that communicate directly with them. Rather than trying to reach them through traditional promotions, give digital brand promotions a try instead. Communicating with Gen Y through relationship marketing is a surefire way to reach them and get them to respond to you.

--Julie Ross, Rostin Ventures

The Music Download Promotion: Powerful Green Promotions with Promotional Risk Coverage

Music download promotions are as powerful and wide-reaching as they are ever green. They give your company a multi-faceted promotional tool with which you can leverage popular artists to grow your brand and excite your target market. Because new artists are continuously catapulted into the spotlight, your business has access to an unlimited resource of popular music. You can harness this resource to meet an unquenchable consumer demand. In doing so, you'll improve your brand and create a surge in product sales.

Below, we'll give you a comprehensive preview of music download promotions. You'll learn how they work and the unique promotional advantages they offer your business. We'll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Lastly, we'll explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.

How The Music Download Promotion Works

Digital music incentives are delivered to your customers online through customized landing pages and branded music stores. The music download promotions are launched by distributing promo codes and website URLs in-pack, on-pack, through email, text messaging, signage, custom-branded cards, and other platforms. You can customize your marketing campaign to control its reach into your target market.

When your customers visit the website URL listed on your promotion, they'll be able to choose from a library of popular artists and songs. Once your customers select their downloads, they are prompted to enter their promo code.

You'll enjoy a tremendous level of flexibility in customizing your music download promotions. You can broaden your music library to include millions of songs, or tighten it according to your audience and marketing objectives.

Harnessing The Advantages Of Music Promotions

Because the landing pages to which your target market is driven can be customized with your company's logo and artwork, your music download promotions dramatically improve brand recognition. And because music has such universal appeal, it is one of the most potent levers for increasing customer loyalty.

But, that is merely scratching the surface of their marketing potential.

When your target audience arrives on your customized landing pages, you'll have an opportunity to introduce them to new products your company is launching. You can also require them to provide personal information prior to downloading songs. That allows you to build a valuable database that you can leverage for future marketing campaigns. While music download promotions can be harnessed to generate a boost in immediate sales, their potential effect on your business's bottom line extends much further.

Digital Promotions: High-Performance Promotional Impact At A Lower Cost

Digital promotions have quickly evolved into a multi-billion dollar industry. Companies have realized music download promotions and other digital incentives can broaden their marketing reach at a remarkably low cost. Promotional incentives can be delivered online to mobile devices, through email, or customized landing pages. Given the high-performance impact of these promotions, the cost of distribution to a massive audience is exceptionally low.

Tailor Music Download Promotions To Your Audience

Your target market can likely be broken down into tight segments. You can launch music download promotions that cater specifically to each of these segments, according to their taste in music. The tighter your focus, the higher response you'll enjoy.

For example, suppose you're promoting a brand that appeals to multiple age groups. A younger audience may be motivated by music download promotions highlighting alternative rock and hip hop artists. An older audience might be more willing to respond if offered classic rock songs. Still other segments of your target market may be motivated to respond by music download promotions featuring Latino artists. Each market segment represents an opportunity to refine your focus and tap into a targeted pool of consumers.

Entertainment Promotions Leverage High-Profile Entertainment Content

Music download promotions are merely one of several types of entertainment promotions that can help drive your brand. Entertainment that has been created to promote high-profile content such as films, video games, television shows, and CD releases can be licensed and offered as digital incentives. That allows your company to benefit from the top of mind awareness enjoyed by these entertainment properties. Imagine launching music download promotions for your brand that ride on the coattails of the latest Hollywood blockbuster or CD release.

Executing Music Download Promotions For Your Company

You can penetrate new markets, invigorate your current customer base, improve brand recognition, and spur long-term sales by launching customized music download promotions. Your entire campaign can be designed as a turnkey solution. There's no need to host the music library on your site. Nor do you need to take an active role in driving web traffic to your branded landing pages. The delivery and fulfillment of your digital music incentives are also handled as components of the back-end system.

If you are not already leveraging music download promotions to reach more deeply into your market, now is the time to do so. Leverage your music download promotions with the leader in digital promotions.

Promotional Risk Coverage Magnifies The Impact Of Your Marketing Promotions

Promotional risk coverage eliminates the budget uncertainty associated with offering large prizes, attractive coupons, and generous rebates and premiums to your market. It gives you an opportunity to launch exciting marketing campaigns through which you offer high-value promotions that would otherwise lie beyond your budget. Such promotions attract attention. They excite people and generate an enormous response. As a result, you'll enjoy a higher volume of in-store and online traffic, a surge in customer registrations, and a growth in sales.

As the economy continues to struggle, it is more important than ever that you stretch your marketing budget. Moreover, competition is increasing within every space. You need to have a way to differentiate your brand and products to an audience that is bombarded with promotional offers. Promotional risk coverage helps you to design exciting contests and games whereby consumers have a chance to win bigger and more compelling prizes. And you'll be able to do so at a fraction of the prizes' value.

Promotional Risk Coverage Protects You From Budget Overruns

Suppose you have a marketing budget of $15,000. You want to design a promotional contest that gives your customers the chance to win a $500,000 prize. The prize value is obviously much larger than your budget; it seems out of reach. Promotional risk coverage makes this type of contest possible.

The risk is placed with an insurance company. To outsource the risk, you would pay a small fixed fee. If a contestant wins the $500,000 prize, the promotional risk coverage takes effect and the insurance company steps in to cover the difference.

This same risk mitigation strategy can be easily integrated with your coupon programs, rebate offers, and high-value premiums. For example, suppose you want to launch a coupon program that carries a redemption value of $750,000 on a popular brand of deodorant. With a $15,000 budget, this may seem all but impossible. Promotional risk coverage makes this type of high-impact promotion possible by removing the risk of a larger-than-expected redemption rate.

When you notice your competitors offering staggering chance-to-win prizes of $1 million, it is not because they have a $1 million marketing budget. Chances are, their advertising budget is limited. They are able to design these exciting marketing programs because they are using promotional risk coverage to extend their impact. You can take advantage of the same opportunity.

Advantages Of Promotional Risk Coverage

The obvious advantage of promotional risk coverage is that it amplifies the impact of your marketing budget. It stretches every dollar. In reality, the benefits extend much further.

First, large prizes, coupons, and premium offers attract attention. They generate excitement and encourage consumers to participate. That gives you a chance to penetrate new markets, establish a presence, and improve brand awareness.

Second, by designing high-impact programs, you'll quickly build a customer database that you can mine for future marketing campaigns.

Third, programs that leverage promotional risk coverage to offer massive chance-to-win prizes inevitably increase sales. This is due to the exposure you'll enjoy as your customers get excited about the prizes.

Creative Marketing Campaigns With Promotional Risk Coverage

A lot of companies use promotional risk coverage to launch contests, games, and marketing programs at a fraction of the prize or redemption value. With a little creativity, you can design promotions that leverage this risk mitigation strategy even further.

For example, suppose you would like to launch a promotion that awards a $25,000 guaranteed prize. Promotional risk coverage will not cover guaranteed prizes, but it can eliminate the budget uncertainty of chance-to-win prizes, coupons, and high-value premiums. Instead of dedicating your budget to a $25,000 guaranteed prize, why not design a promotion that blends multiple types of promos? For instance, offer a $5,000 guaranteed prize, a $100,000 chance-to-win prize, and a $250,000 coupon program. Promotional risk coverage gives you the flexibility to design this type of creative marketing program.

Brand Differentiation With Promotional Risk Coverage

Differentiating your brand and products will always represent a major competitive advantage for your company. The challenge is using a strategy that excites your customers while keeping a tight rein on your advertising budget. Promotional risk coverage lets you offer high-value prizes, coupons, premiums, and rebates without concern for going over budget.

Would you like to generate excitement in your market by offering consumers a $500,000 chance-to-win prize? You can do so at a fraction of the prize value. Want to launch a $250,000 coupon program to stimulate a response and attract new customers? Doing so is easy at a small percentage of the program's redemption value.

Invest the time to explore how promotional risk coverage can help you engage your audience, excite your market, and catapult your sales.

--Cynthia Walker, Promotional Currency

Use the promotional strategy that allows you to give away millions of dollars in cash and prizes. Promotional Currency's proprietary promotional risk coverage service is a powerful tool that enables you to super-size your promotional programs. Along with incorporating promotional risk coverage into all of their digital incentive product offerings, Promotional Currency helps businesses manage their risk on redemption-based promotions. Protect your company from promotional risk.