The Music Download Promotion: Powerful Green Promotions with Promotional Risk Coverage

Music download promotions are as powerful and wide-reaching as they are ever green. They give your company a multi-faceted promotional tool with which you can leverage popular artists to grow your brand and excite your target market. Because new artists are continuously catapulted into the spotlight, your business has access to an unlimited resource of popular music. You can harness this resource to meet an unquenchable consumer demand. In doing so, you'll improve your brand and create a surge in product sales.

Below, we'll give you a comprehensive preview of music download promotions. You'll learn how they work and the unique promotional advantages they offer your business. We'll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Lastly, we'll explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.

How The Music Download Promotion Works

Digital music incentives are delivered to your customers online through customized landing pages and branded music stores. The music download promotions are launched by distributing promo codes and website URLs in-pack, on-pack, through email, text messaging, signage, custom-branded cards, and other platforms. You can customize your marketing campaign to control its reach into your target market.

When your customers visit the website URL listed on your promotion, they'll be able to choose from a library of popular artists and songs. Once your customers select their downloads, they are prompted to enter their promo code.

You'll enjoy a tremendous level of flexibility in customizing your music download promotions. You can broaden your music library to include millions of songs, or tighten it according to your audience and marketing objectives.

Harnessing The Advantages Of Music Promotions

Because the landing pages to which your target market is driven can be customized with your company's logo and artwork, your music download promotions dramatically improve brand recognition. And because music has such universal appeal, it is one of the most potent levers for increasing customer loyalty.

But, that is merely scratching the surface of their marketing potential.

When your target audience arrives on your customized landing pages, you'll have an opportunity to introduce them to new products your company is launching. You can also require them to provide personal information prior to downloading songs. That allows you to build a valuable database that you can leverage for future marketing campaigns. While music download promotions can be harnessed to generate a boost in immediate sales, their potential effect on your business's bottom line extends much further.

Digital Promotions: High-Performance Promotional Impact At A Lower Cost

Digital promotions have quickly evolved into a multi-billion dollar industry. Companies have realized music download promotions and other digital incentives can broaden their marketing reach at a remarkably low cost. Promotional incentives can be delivered online to mobile devices, through email, or customized landing pages. Given the high-performance impact of these promotions, the cost of distribution to a massive audience is exceptionally low.

Tailor Music Download Promotions To Your Audience

Your target market can likely be broken down into tight segments. You can launch music download promotions that cater specifically to each of these segments, according to their taste in music. The tighter your focus, the higher response you'll enjoy.

For example, suppose you're promoting a brand that appeals to multiple age groups. A younger audience may be motivated by music download promotions highlighting alternative rock and hip hop artists. An older audience might be more willing to respond if offered classic rock songs. Still other segments of your target market may be motivated to respond by music download promotions featuring Latino artists. Each market segment represents an opportunity to refine your focus and tap into a targeted pool of consumers.

Entertainment Promotions Leverage High-Profile Entertainment Content

Music download promotions are merely one of several types of entertainment promotions that can help drive your brand. Entertainment that has been created to promote high-profile content such as films, video games, television shows, and CD releases can be licensed and offered as digital incentives. That allows your company to benefit from the top of mind awareness enjoyed by these entertainment properties. Imagine launching music download promotions for your brand that ride on the coattails of the latest Hollywood blockbuster or CD release.

Executing Music Download Promotions For Your Company

You can penetrate new markets, invigorate your current customer base, improve brand recognition, and spur long-term sales by launching customized music download promotions. Your entire campaign can be designed as a turnkey solution. There's no need to host the music library on your site. Nor do you need to take an active role in driving web traffic to your branded landing pages. The delivery and fulfillment of your digital music incentives are also handled as components of the back-end system.

If you are not already leveraging music download promotions to reach more deeply into your market, now is the time to do so. Leverage your music download promotions with the leader in digital promotions.

Promotional Risk Coverage Magnifies The Impact Of Your Marketing Promotions

Promotional risk coverage eliminates the budget uncertainty associated with offering large prizes, attractive coupons, and generous rebates and premiums to your market. It gives you an opportunity to launch exciting marketing campaigns through which you offer high-value promotions that would otherwise lie beyond your budget. Such promotions attract attention. They excite people and generate an enormous response. As a result, you'll enjoy a higher volume of in-store and online traffic, a surge in customer registrations, and a growth in sales.

As the economy continues to struggle, it is more important than ever that you stretch your marketing budget. Moreover, competition is increasing within every space. You need to have a way to differentiate your brand and products to an audience that is bombarded with promotional offers. Promotional risk coverage helps you to design exciting contests and games whereby consumers have a chance to win bigger and more compelling prizes. And you'll be able to do so at a fraction of the prizes' value.

Promotional Risk Coverage Protects You From Budget Overruns

Suppose you have a marketing budget of $15,000. You want to design a promotional contest that gives your customers the chance to win a $500,000 prize. The prize value is obviously much larger than your budget; it seems out of reach. Promotional risk coverage makes this type of contest possible.

The risk is placed with an insurance company. To outsource the risk, you would pay a small fixed fee. If a contestant wins the $500,000 prize, the promotional risk coverage takes effect and the insurance company steps in to cover the difference.

This same risk mitigation strategy can be easily integrated with your coupon programs, rebate offers, and high-value premiums. For example, suppose you want to launch a coupon program that carries a redemption value of $750,000 on a popular brand of deodorant. With a $15,000 budget, this may seem all but impossible. Promotional risk coverage makes this type of high-impact promotion possible by removing the risk of a larger-than-expected redemption rate.

When you notice your competitors offering staggering chance-to-win prizes of $1 million, it is not because they have a $1 million marketing budget. Chances are, their advertising budget is limited. They are able to design these exciting marketing programs because they are using promotional risk coverage to extend their impact. You can take advantage of the same opportunity.

Advantages Of Promotional Risk Coverage

The obvious advantage of promotional risk coverage is that it amplifies the impact of your marketing budget. It stretches every dollar. In reality, the benefits extend much further.

First, large prizes, coupons, and premium offers attract attention. They generate excitement and encourage consumers to participate. That gives you a chance to penetrate new markets, establish a presence, and improve brand awareness.

Second, by designing high-impact programs, you'll quickly build a customer database that you can mine for future marketing campaigns.

Third, programs that leverage promotional risk coverage to offer massive chance-to-win prizes inevitably increase sales. This is due to the exposure you'll enjoy as your customers get excited about the prizes.

Creative Marketing Campaigns With Promotional Risk Coverage

A lot of companies use promotional risk coverage to launch contests, games, and marketing programs at a fraction of the prize or redemption value. With a little creativity, you can design promotions that leverage this risk mitigation strategy even further.

For example, suppose you would like to launch a promotion that awards a $25,000 guaranteed prize. Promotional risk coverage will not cover guaranteed prizes, but it can eliminate the budget uncertainty of chance-to-win prizes, coupons, and high-value premiums. Instead of dedicating your budget to a $25,000 guaranteed prize, why not design a promotion that blends multiple types of promos? For instance, offer a $5,000 guaranteed prize, a $100,000 chance-to-win prize, and a $250,000 coupon program. Promotional risk coverage gives you the flexibility to design this type of creative marketing program.

Brand Differentiation With Promotional Risk Coverage

Differentiating your brand and products will always represent a major competitive advantage for your company. The challenge is using a strategy that excites your customers while keeping a tight rein on your advertising budget. Promotional risk coverage lets you offer high-value prizes, coupons, premiums, and rebates without concern for going over budget.

Would you like to generate excitement in your market by offering consumers a $500,000 chance-to-win prize? You can do so at a fraction of the prize value. Want to launch a $250,000 coupon program to stimulate a response and attract new customers? Doing so is easy at a small percentage of the program's redemption value.

Invest the time to explore how promotional risk coverage can help you engage your audience, excite your market, and catapult your sales.

--Cynthia Walker, Promotional Currency

Use the promotional strategy that allows you to give away millions of dollars in cash and prizes. Promotional Currency's proprietary promotional risk coverage service is a powerful tool that enables you to super-size your promotional programs. Along with incorporating promotional risk coverage into all of their digital incentive product offerings, Promotional Currency helps businesses manage their risk on redemption-based promotions. Protect your company from promotional risk.

Music Download Promotions: An Infinite Reservoir Of Digital Incentives

Music Download Promotions have become a universal passion. Their appeal ignores gender, age, and all other demographics. Few digital promotional incentives are as powerful a lever as music download promotions. You can use them to launch a new brand, build consumer awareness about a new product, or to intensify your customers' loyalty toward your company. You can leverage them to spur sales and build a consumer database for future marketing campaigns.

Digital music is a powerful promotional incentive because there is never a shortage of desired content. New artists rise to the top of the charts on a perpetual basis. That allows you to tap into an endless supply of popular music to build your brand, acquire new customers, and drive ongoing sales.

With the number of portable media devices at an all time high and growing due to the large number of new music capable mobile phones, music promotions have a broader reach than ever before.

Music download promotions can be delivered via a secure code and url. The codes are well-suited to a number of delivery methods, such as on-pack or in-pack, handed out via cards, or delivered via email. The landing pages and download sites can be customized to reflect the full personality of a promotion sponsor.

With over 3000 music download promotions successfully executed, Promotional Currency is a promotional partner you can count on to deliver. Promotional Currency's integrated approach incorporates the latest digital currencies with a complete backend management system that includes co-branding, delivery, hosting, and fulfillment. These turnkey mobile promotions are created with a proprietary promotional risk coverage element, enabling them to offer brands response-based tactics within a fixed budget.

Incentive customers to respond through music download promotions with promotional risk coverage.

Promotional Incentives Launch Products and Lift Sales Volume

Promotional incentives are a powerful marketing lever that brand advertisers can use to engage and excite consumers. They play a key role in launching new products, lifting sales of existing products, and cultivating customer loyalty. From the smallest "mom and pop" retail stores to the largest brands in the world, promotional incentives encourage people to experience products they might otherwise ignore.

Creative Ways To Leverage Promotional Incentives

Giving away free items is one of the most effective ways to stimulate a response from your target market. Nothing excites consumers more than the chance to receive something with a high perceived value for free. There are a variety of ways in which you can use free promotional incentives to motivate your audience to take action.

You can give your customers something for free in exchange for trying a new product or service. For example, Starbucks recently launched their Via brand of instant coffee and used promotional incentives to spearhead the effort. They organized a Via Taste Challenge to entice customers to try their instant brew. Customers in the Los Angeles area were asked to order a cup of Via. In return, they received a coupon that could be redeemed for any cup of coffee in the future.

You can also use promotional incentives to create a surge in sales volume around your brand. For example, Estée Lauder launched a promotion in October 2009 called "Your Beauty. Your Style. Your Profile." They invited women to visit participating counters and receive a free makeover and photo. The photos were emailed to women so they could be uploaded easily to dating and social networking sites. The Estée Lauder logo was in the background of each photo, strengthening their brand.

Using Promotional Incentives To Collect Customer Information

In the Estée Lauder example, the promotional incentives were emailed to women who received makeovers. That means in order to receive their digital photo, women had to provide a working email address. This mechanism helped Estée Lauder to create a database of customers to whom they could market their products in the future. For example, they can email these customers a targeted holiday promotion focusing on the products that were used during the makeovers.

Mobile promotions such as music download promotions can offer this same advantage. When consumers visit your customized landing page to download your promotional incentives (e.g. free music downloads), you can require them to provide their contact information. In doing so, you'll build a database of customers for future marketing campaigns.

The Advantage Of Delivering Promotional Incentives Online

When your promotional incentives are delivered online, your expenses are limited to whatever it costs to fulfill redemption. For example, suppose you're offering free music downloads to people who spend $70 at a certain clothing store. Provide a website address and promo code on their purchase receipt that directs them to your download site. They can redeem your promotional incentives online, which helps to minimize your costs while exposing customers to your brand and products.

Or, suppose you want to deliver a "buy three and get one free" promotion to customers' mobile devices. The cost of delivery is practically zero. The same is true for launching instant win games, skins promotions, offering free ringtones, and other digital promotional incentives. While the cost is low compared to traditional advertising channels, the impact on your audience is high.

Why Promotional Incentives Are Effective

Brand sponsors realized long ago that promotional incentives were a potent trigger for stimulating a response from their market. Each year, billions of dollars are spent to launch promotions that improve brand awareness, drive traffic and sales, and strengthen customer loyalty.

The reason promotional incentives are so effective is because people always enjoy the chance to receive free products they consider valuable. Whether the incentive is a free tank of gas, limited access to an online fee-based service, or free song downloads, consumers are happy to participate. In some cases, they'll increase their purchase order or buy new products in order to take advantage of a promotion. In other cases, they'll willingly exchange their contact information to receive your promotional incentives.

Your marketing campaigns are ultimately designed to sell your products. The challenge is to motivate your audience to buy them. Digital promotional incentives will excite your market, educate them about your products, and encourage their loyalty to your brand. And they'll do so at a lower cost than using other advertising channels. Now is the time to explore how promotional incentives can drive traffic and increase sales for your company.

--Cynthia Walker

Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace. Promotional incentives such as music download promotions, ringtone promotions, mobile promotion, skins promotions and online instant win games and sweepstakes are powerful, multi-pronged promotional marketing tools build customer loyalty and drive sales.

Entertain your consumers with promotional incentives to differentiate your brand and boost sales through increased brand interest and customer loyalty.

Entertainment Promotions Excite Your Audience and Drive Brand Loyalty

Entertainment promotions deliver licensed entertainment content to your audience. By attaching your products to popular television shows, Hollywood blockbusters, and chart-topping music artists, you can leverage their popularity to build exposure for your brand. By giving consumers a chance to download free music, video games, skins, and ringtones, you'll capture their attention and expose them to your products. You'll also cultivate their loyalty, which increases your product sales over the long run.

Entertainment promotions are flexible. They can be customized and fine-tuned to fit your marketing strategy. For example, suppose you want to promote a line of clothing to the 50+ crowd. Launch a campaign that gives your audience a chance to download three free classic rock songs. Or, suppose you would like to market a line of shoes to the 14-18 segment. You can tap into that demographic with entertainment promotions that offer licensed content through ringtones, video games, and skins.

Below, you'll discover why entertainment promotions are so powerful in triggering a response from your market. We'll explain how they boost your sales, improve customer loyalty, and drive your brand's success. You'll also learn how to leverage entertainment promotions to collect valuable information about your audience.

Entertainment Promotions Tap Into Your Market's Consumption Patterns

Your target audience already enjoys movies, television programs, music, and in some cases, video games. By using licensed content from each of these channels, you can create digital promotions that tap into their consumption patterns. That gives you an ideal vehicle for exposing consumers to your brand.

For example, imagine distributing in-package cards that offer consumers ten free song downloads from popular artists such as Miley Cyrus, Kelly Clarkson, Jay-Z, and Taylor Swift (among hundreds of others). Drive these consumers to a customized, branded landing page that exposes them to your products and collects their contact information.

Or, use radio promotions to improve your brand's exposure. Music producers and record labels launch their artists' new songs on the radio in order to reach millions of fans. Design entertainment promotions that support these releases while introducing your products to a massive audience.

Entertainment Promotions Increase Your Sales And Customer Loyalty

One of the biggest hurdles for brand owners is penetrating a market and building awareness for their products. Both are precursors to increasing sales and improving customer loyalty. The problem is, people are bombarded with an endless stream of advertisements. Penetrating a market often requires using an existing channel to reach a given segment.

Entertainment promotions leverage existing marketing channels to deliver licensed content to a hungry audience. Custom promotions that attach your products to a popular entertainment property can be tailor-made to fit your marketing strategy. Whether you're targeting tweens, adult males, or country music fans, you can excite your audience by offering free songs, skins, ringtones, and similar digital incentives. Not only does this help introduce your products to a motivated audience, but it encourages their loyalty. And that drives long-term sales.

Use Entertainment Promotions To Collect Customer Information

While boosting awareness of your brand and lifting sales are important, there is another reason to use entertainment promotions: to collect valuable customer information. This data can be a potent resource for identifying consumer preferences. Once you know what your audience prefers, you can design entertainment promotions that cater specifically to those preferences. This all but guarantees they'll respond to your marketing campaigns.

For example, suppose you're promoting a chain of restaurants to lift chain-wide sales. You're giving customers who spend $50 or more a chance to download free songs from their favorite artists. Over time, you'll be able to track who receives your entertainment promotions and the music artists they prefer. With this information, you can refine future campaigns to highlight artists that are popular with your restaurants' customers.

Entertainment Promotions: A Proven Solution For Brand Success

There are many ways to stimulate sales for your products and improve awareness of your brand. Unfortunately, most advertising channels are extremely expensive. Entertainment promotions are a cost-effective strategy for lifting sales and driving your brand's success. Because the digital incentives are delivered online, costs are minimized and the results are easy to track. What's more, you'll be able to collect valuable customer data that will help you refine future marketing campaigns.

Entertainment promotions, when executed properly, complement your existing brand promotions and customer loyalty programs. They can play a critical role in your brand's long-term success.

--Cynthia Walker: Director of Operations, Promotional Currency


Entertainment Promotions are leveraged with promotional risk coverage through offerings of Promotional Currency, THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace.

Promotional Currency works directly with content owners to clear necessary rights, and creates a complete backend management system that includes delivery, hosting, and program management. These turnkey entertainment promotions also feature a proprietary financial model, complete with promotional risk coverage that is beneficial for all parties.

Our goal is to establish context that brands can use to better reach their targets while providing content providers ways to find new and deeper ways to leverage their advertising relationships.

Differentiate your brand through entertainment promotions with promotional risk coverage.

Digital Promotions Generate Exposure, Entice Customers, and Boost Your ROI

Digital promotions give you valuable exposure to your market without burdening you with the exorbitant costs associated with traditional advertising. You can leverage them to tap into a large consumer audience in order to promote your brand and products. The incentives can be used to educate people about your products, lift sales, and generate intense customer loyalty.

For example, digital promotions such as online gift certificates and customer loyalty programs can reward people for purchasing your product. That strengthens their loyalty to your brand. It improves the likelihood that they will continue buying your product in the future. Likewise, free music download promotions can entice people to try your brand. Whether you're promoting video games, clothes, or sporting equipment, every demographic loves music.

Digital promotions are a powerful marketing tool because they leverage a low-cost platform to deliver high-impact incentives to a hungry market. That provides an enormous boost to your ROI. Below, you'll discover the three top reasons to integrate digital promotions into your marketing strategy. You'll also learn one of the most unique advantages of using them.

3 Reasons To Leverage Digital Promotions

To be sure, digital promotions can lift product sales and drive brand awareness. They can also bridge the gap between you and your target audience, so you can educate them about the benefits of buying your products. But, it's important to highlight why digital promotions are so effective.

First, they are distributed online. That eliminates most, if not all, of the production and distribution cost. After all, what is the cost of emailing gift certificates to your customers? What is the cost of allowing consumers to download music and play instant win games on their mobile devices?

Second, digital promotions can be customized to fit your products, brand, and target market. For example, would you like to improve brand awareness by connecting your products to a big-box retailer? Would you like to target fans of jazz music? Would you like to give customers who have spent $200 on your products a "30% off" coupon? A solution can be tailor-made for your company.

Third, digital promotions offer a robust level of tracking capability. You can measure your redemption rate and determine which incentives are most likely to generate a response in the future. You can also identify which consumers are actually buying your products down the road. If they are not buying, remove them from your list.

Tracking Results From Your Digital Promotions

Being able to track the results of your digital promotions gives you an enormous level of control over your marketing. It gives you unique, detailed insight into what works - and what does not - for your market.

For example, suppose you're leveraging music download promotions to market an exclusive line of dress shoes. By tracking your metrics, you might discover that fans of country music are far more likely to buy your shoes than fans of other types of music. With that information, you can refine your digital promotions to specifically target country music fans.

This same level of tracking can be used to hone your mobile promotions and skins promotions. For example, you might find that consumers who redeem mobile coupons to certain big-box retailers are more likely to buy your products than those who frequent other stores. Or, you might discover that a specific age group is more receptive to your skins promotions. That demographic may provide far more brand exposure.

How Digital Promotions Attract Valuable Consumer Data

Savvy marketers and advertisers know the inherent value of a consumer database. The more points of data categorized within their database, the more tightly they can target specific market segments. They can design their promotions based on certain demographics, past purchase history, or response rates within various product categories.

Digital promotions give you the same opportunity to collect data from your audience. In fact, it's less costly and less complex than doing so through traditional marketing channels. If you intend to email gift certificates, you'll need consumers to provide their email addresses. If you're launching mobile promotions, you'll need them to provide their mobile numbers. And if you're letting consumers download free music, you can ask them to provide information about themselves prior to redemption.

Imagine the marketing flexibility you'll enjoy when you combine the tracking capability of digital promotions with a perpetually expanding consumer database. You'll be able to hone your future digital promotions and personalize them to individual recipients. In doing so, you'll trigger a larger response from each market segment.

Digital promotions remove the largest obstacles advertisers face in reaching a broad consumer market. You can leverage them to improve awareness of your brand, drive ongoing product sales, and dramatically boost your ROI.

--Cyndi Walker, Promotional Currency

Mobile Promotions: How Ringtones, SMS Promotions And Mobile Coupons Engage Customers

Mobile promotions dovetail seamlessly with your company's marketing objectives. While you want to increase sales and improve your revenue base, there are several ancillary goals you need to meet along the way. For example, you want to improve your brand awareness to consumers; you want to attract consumer data for future CRM efforts; you want to increase customer loyalty and drive traffic - both online and offline. Mobile promotions provide the lever to accomplish each of these goals. And they do so at a cost that fits nearly every marketing budget.

As cell phones, PDAs, and other mobile devices have flourished, they have created a new marketing platform from which you can engage your audience. Below, you'll discover how to use mobile promotions, such as SMS promotions, mobile coupons, and ringtone promotions, to capture valuable mindshare within your market. Once you catch the attention of consumers in a way that excites them, motivating them to take action becomes far easier.

Mobile Promotions Leverage Affordable Digital Incentives

Even if your profit margins are healthy, every marketing budget has inherent constraints. It is critical that you offer incentives to your audience that are as affordable as they are engaging.

Mobile promotions are delivered digitally to consumers' mobile devices. As a result, the cost of delivery is extraordinarily low. This is the case whether you're allowing consumers to download songs, play instant win games, enter sweepstakes, or redeem mobile coupons. Because mobile promotions are comparatively inexpensive, you can launch them while continuing to leverage conventional marketing platforms, such as print and DOOH signage.

How Mobile Promotions Motivate Customers To Respond

The right incentives can drive market participation regardless of your product. The key is to offer incentives that your customers find immediately appealing. This is one of the unique advantages of launching mobile promotions. Consumers can download digital content (e.g. songs, games, images, etc.) instantly to their mobile devices. They can enter contests and sweepstakes for a chance to win alluring prizes.

When you launch mobile promotions to your audience, you're not only offering consumers attractive incentives, you're giving them an opportunity to enjoy instant gratification. Those two levers complement each other. In doing so, they trigger a response from your customers.

Mobile Promotions Capture The Mindshare Of Your Audience

If there were no other demands on your customers' time and attention, motivating them to buy your product would be simple. The reality is that your audience is inundated with a constant torrent of offers and solicitations. Consumers instinctively erect a mental wall that deflects them. That means there's a high likelihood your market is unaware of your product or uninformed with regard to its benefits. Mobile promotions offers a seductively simple solution.

Free song downloads, instant win games, and mobile coupons can quickly penetrate the mental wall your market has built to block other companies' offers. These digital incentives tap into your audience's desire for instant gratification. They are irresistible. They capture mindshare and engage your customers. As a result, your customers become attentive to your message, and far more likely to purchase your product.

Leveraging Mobile Coupons And SMS Promotions

While mobile promotions increase brand awareness, attract customer data, and educate consumers about your product, mobile coupons lift sales and improve customer loyalty. For example, you can use them to reward loyal customers with discounts, thereby driving repeat sales. You can also use them to entice consumers to try a product that you have recently launched. You can leverage these type of mobile promotions to temper the impact of price increases, or to move excess inventory.

Mobile coupons can be delivered to your customers' cell phones and PDAs through text messages. You can communicate the offer, expiration date, and any other relevant information through short, targeted SMS promotions. Consumers can redeem your coupons at the point of sale in-store or online. Plus, because these mobile promotions use redemption-based incentives, you can easily control the financial risk.

How To Take Advantage Of Mobile Promotions

You have access to a broad menu of engaging and affordable mobile promotions that you can leverage to tap into your market and trigger a response. Ringtone promotions, free music downloads, instant win games, and sweepstakes are attractive to consumers on an instinctive level. They are seductive because they offer instant gratification. As a result, mobile promotions help you capture valuable mindshare, delivering your message to an attentive audience.

By capturing your customers' attention, you can educate them about your product and its benefits. You can motivate them to purchase, and collect opt-in data for future CRM campaigns. And in the process, you can improve the loyalty they feel toward your company. Mobile promotions can propel your brand ahead of other companies struggling to reach your customers. In today's competitive environment, that edge can be priceless.

--Cynthia Walker, Promotional Currency

Music Download Promotions Improve Brand Awareness & Encourage Customer Loyalty

Music download promotions are as powerful and wide-reaching as they are evergreen. They give your company a multi-faceted promotional tool with which you can leverage popular artists to grow your brand and excite your target market. Because new artists are continuously catapulted into the spotlight, your business has access to an unlimited resource of popular music. You can harness this resource to meet an unquenchable consumer demand. In doing so, you'll improve your brand and create a surge in product sales.

Below, we'll give you a comprehensive preview of music download promotions. You'll learn how they work and the unique promotional advantages they offer your business. We'll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Lastly, we'll explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.

How Music Download Promotions Work

Digital music incentives are delivered to your customers online through customized landing pages and branded music stores. The music download promotions are launched by distributing promo codes and website URLs in-pack, on-pack, through email, text messaging, signage, custom-branded cards, and other platforms. You can customize your marketing campaign to control its reach into your target market.

When your customers visit the website URL listed on your promotion, they'll be able to choose from a library of popular artists and songs. Once your customers select their downloads, they are prompted to enter their promo code.

You'll enjoy a tremendous level of flexibility in customizing your music download promotions. You can broaden your music library to include millions of songs, or tighten it according to your audience and marketing objectives.

Harnessing The Advantages Of Music Promotions

Because the landing pages to which your target market is driven can be customized with your company's logo and artwork, your music download promotions dramatically improve brand recognition. And because music has such universal appeal, it is one of the most potent levers for increasing customer loyalty.

But, that is merely scratching the surface of their marketing potential.

When your target audience arrives on your customized landing pages, you'll have an opportunity to introduce them to new products your company is launching. You can also require them to provide personal information prior to downloading songs. That allows you to build a valuable database that you can leverage for future marketing campaigns. While music download promotions can be harnessed to generate a boost in immediate sales, their potential effect on your business's bottom line extends much further.

Digital Promotions: High-Performance Promotional Impact At A Lower Cost

Digital promotions have quickly evolved into a multi-billion dollar industry. Companies have realized music download promotions and other digital incentives can broaden their marketing reach at a remarkably low cost. Promotional incentives can be delivered online to mobile devices, through email, or customized landing pages. Given the high-performance impact of these promotions, the cost of distribution to a massive audience is exceptionally low.

Tailor Music Download Promotions To Your Audience

Your target market can likely be broken down into tight segments. You can launch music download promotions that cater specifically to each of these segments, according to their taste in music. The tighter your focus, the higher response you'll enjoy.

For example, suppose you're promoting a brand that appeals to multiple age groups. A younger audience may be motivated by music download promotions highlighting alternative rock and hip hop artists. An older audience might be more willing to respond if offered classic rock songs. Still other segments of your target market may be motivated to respond by music download promotions featuring Latino artists. Each market segment represents an opportunity to refine your focus and tap into a targeted pool of consumers.

Entertainment Promotions Leverage High-Profile Entertainment Content

Music download promotions are merely one of several types of entertainment promotions that can help drive your brand. Entertainment that has been created to promote high-profile content such as films, video games, television shows, and CD releases can be licensed and offered as digital incentives. That allows your company to benefit from the top of mind awareness enjoyed by these entertainment properties. Imagine launching music download promotions for your brand that ride on the coattails of the latest Hollywood blockbuster or CD release.

Executing Music Download Promotions For Your Company

You can penetrate new markets, invigorate your current customer base, improve brand recognition, and spur long-term sales by launching customized music download promotions. Your entire campaign can be designed as a turnkey solution. There's no need to host the music library on your site. Nor do you need to take an active role in driving web traffic to your branded landing pages. The delivery and fulfillment of your digital music incentives are also handled as components of the back-end system.

If you are not already leveraging music download promotions to reach more deeply into your market, now is the time to do so. Incentive customers to respond through music download promotions with promotional risk coverage.

--Cynthia Walker, Promotional Currency

Digital Promotions with Promotional Risk Coverage

Digital Promotions with promotional risk coverage allows your company to launch high-impact promotions at a
fixed cost. Have you ever wondered how your competitors are able to offer $1 million
prizes? Have you ever watched in dismay as seemingly smaller companies in your
market are able to engage your customers with large-value premiums? How can their
marketing budgets possibly handle the potential redemption volume?

Your competitors are relying upon promotional risk coverage in order to stretch the
marketing reach of every promotional dollar. They are offering customers a chance to
win valuable prizes and premiums at a fixed cost. They are launching exciting rebate
and coupon promotions without fear of going over budget, even if those promotions
become runaway successes.

You can do the same. You can leverage promotional risk coverage to inject a new
level of excitement into your market without worrying about cost overruns.

In this article, you'll discover how over redemption coverage eliminates budgetary
uncertainty. We'll explain how promotional risk coverage works and how you can use
it to plan each of your marketing campaigns to the penny. You'll also learn how to
launch large-scale promotions with high-value prizes while paying a fraction of the
associated cost.

Over Redemption Coverage Eliminates The Risk Of Uncertain Outcomes

Imagine this scenario: You have launched a promotion to build awareness about a new
product among millions of consumers. To do so, you're offering a tie-in premium with
the purchase of a well-known, entrenched brand. The problem is, your budget can only
handle a 20% redemption rate. If response to your promotion exceeds 20%, it will
decimate your budget. How can you launch this type of promotion given the
uncertainty of your market's response?

Promotional risk coverage eliminates that uncertainty. It provides financial
protection in the event that your promotion's redemption rate skyrockets. You'll
enjoy the marketing advantages of a high response to your promotion while
dramatically limiting your cost.

How Promotional Risk Coverage Works

The lever that allows you to offer high-value prizes, premiums, and coupons without
the risk of devastating budget overruns is insurance. Your promotional risk coverage
is provided by an A+ insurance company. The insurance company assumes the risk of
awarding prize winners and the costs associated with higher-than-anticipated
redemption rates.

It's important to realize that promotions offering guaranteed prizes cannot be
shielded with promotional risk coverage. The coverage is based upon odds. Once the
insurance company calculates the odds of a high-value prize being awarded, they'll
quantify the risk and extend coverage for a fixed fee. Odds are also calculated for
redemption rates of premiums, coupons, and rebates.

Promotional Risk Mitigation Protects Your Marketing Budget

Your company's marketing budget has limits. The challenge is to work within those
limits while squeezing the most value from your promotional campaigns. Promotional
risk coverage preserves your budget and lets you plan your marketing costs to the
penny. It gives you the flexibility to launch promotions that deliver a stunning
impact to your market without assuming the risk of over-redemption or awarding
winners. Your budget is protected. Whether your customer wins a $1 million dollar
prize or your premium redemption rate hits 100%, promotional risk coverage shields
you from the financial risk.

Promotional Risk Coverage: Large-Scale Promotions At A Fraction Of The Potential Cost

Games and contests that offer consumers a chance to win prizes with a high-perceived
value attract enormous attention. The bigger the prize, the higher the response.
Without promotional risk coverage, these types of promotions would be all but
impossible to launch without assuming an inordinate level of risk.

For example, suppose you wanted to launch an on-pack promotion on a popular brand
through which customers could redeem a coupon for a free tank of gas. Further
suppose you don't have the financial protection of promotional risk coverage. What
would happen if one million consumers redeemed your coupon? Could your budget
withstand the expense?

Promotional risk coverage allows you to launch these types of marketing campaigns
without worrying about your budget imploding from a higher-than-expected response.
It delivers the marketing exposure at a fraction of the potential cost.

Leverage Promotional Risk Coverage For Your Business

Can large-impact promotions with high-value prizes help your company build brand
awareness while motivating a market response? Consider these findings...

According to eMarketer, "The chance to win is the number one most effective tool to
motivate consumers to participate in permission-based marketing efforts."

According to Jupiter Research, "82% of consumers will provide private information in
exchange for the chance to win."

Promotional risk coverage lets you launch high-impact promotions with budget
certainty. It lets you stretch your marketing budget while generating awareness and
prompting a response from your customers. Expand your brand; educate your market;
excite your customers; drive sales. Promotional risk coverage protects you
financially while helping you accomplish all four goals.

--Cynthia Walker, Promotional Currency

Customer Loyalty Programs Including Digital Promotions Increase Long-Term Profitability

Customer loyalty programs including digital promotions can function as the promotional
linchpin that drives your company's long-term profitability. They are an essential tool for
improving customer retention. By offering your customers digital incentives, such as
music downloads, skins, and an assortment of mobile promotions, you can dramatically
increase the lifespan of each customer. Not only does this create an enormous level of goodwill,
but customer loyalty programs also encourage customers to respond to your ongoing
marketing campaigns.

In 2001, noted authority on customer loyalty programs, Fred Reichheld, released his
seminal book, "Loyalty Rules." Within its pages, Reichheld explained the influence
customer retention rates have on the overall value of your customer base. A 5%
retention rate can translate into a 75% improvement in the value of your customer
inventory.

Below, we'll explain how customer loyalty programs can produce these results for
your company. We'll also describe the difference between these programs and customer
rewards programs - each has a vital role to fulfill. You'll also discover how to
leverage music download promotions, skins promotions, and mobile promotions to
increase the loyalty your customers feel toward your company.

How Customer Loyalty Programs Generate Stunning Results

Your customers want to feel valued. They want to know that your company perceives
them as a critical factor in your success. Too often, companies treat their
customers as disposable commodities. This has produced a legion of consumers who
shop primarily based on price, all but eschewing brand loyalty. Customer loyalty
programs help eliminate price as the deciding factor and instead, transform your
customers into fans. By offering them digital incentives, you can cultivate their
loyalty while creating a more memorable brand experience.

That sharply increases the lifetime value of your customer inventory. It not only
inspires them to return, but it also encourages them to tell others about your
company, generating a new wave of customers.

The Difference Between Customer Rewards And Customer Loyalty Programs

A lot of companies make the mistake of thinking customer rewards and customer
loyalty programs are identical. They're not. Each has a distinct promotional role to
play. Customer rewards are a powerful lever that you can use to trigger a response
and gather customer data. By collecting information about your customers, you can
launch a sequence of marketing initiatives that build brand awareness and gradually
influence their purchasing behavior. In doing so, you'll be able to better identify
which customer segments are the most profitable for your company.

Customer loyalty programs fulfill a different function. They improve your customer
retention rate, which Reichheld showed to have a dramatic effect on long-term
profitability. By giving your customers a variety of digital currency incentives,
you'll encourage them to return to buy your products.

Music Download Promotions Can Spearhead Customer Loyalty Programs

Music download promotions and mobile promotions are cost-effective platforms from
which to launch your customer loyalty programs. Because they can be delivered
digitally to consumers' phones, PDAs, and other mobile devices, their effect is
often instantaneous. They trigger an immediate response from your customer base.

Music transcends gender, culture, and age to reach a broad audience. Your customers,
regardless of their backgrounds and musical tastes, will gravitate toward the
artists they enjoy. You can target certain segments by genre or provide your entire
customer base with a catalog of millions of songs from which they can choose.

Mobile promotions, such as instant win games and digital coupons, can also trigger
an immediate response. Your customers can enjoy playing instant win games the moment
they receive your promotions. Then, they can receive instant notification regarding
whether they have won a prize. Mobile coupons can be redeemed just as quickly.

When leveraged to spearhead customer loyalty programs, music download promotions and
mobile promotions can generate a new wave of sales while strengthening your brand
loyalty.

Customer Loyalty Programs And Skins Promotions Complement Each Other

Skins promotions are a unique type of incentive because they are delivered
digitally, yet physically adorn consumers' phones, PDAs, and laptops. They are a
perfect complement to your customer loyalty programs for two reasons. First, the
skins promote your brand not only to your customers, but to every person who
observes your customers' mobile devices. Second, skins promotions serve as a
perpetual reminder to your customers about why they're loyal to your company. The
skins generate enormous goodwill.

Customer loyalty programs remain one of the most potent promotional levers for
increasing your company's long-term profitability. They allow you to lengthen the
overall life cycle of your customer inventory. If you are not currently taking
advantage of customer loyalty programs, now is the time to reconsider.

--Cynthia Walker, Promotional Currency

Digital Promotion Basics: How Skins Promotions & Mobile Promotions Drive Sales

Digital Promotions are gaining momentum with marketers and brand managers, because few incentives attract consumers and generate a response as effectively as digital promotions, such as skins promotions, music download promotions, and mobile promotions.

A digital promotion campaign can fit seamlessly within the broader framework of your marketing strategy. Skins promotions, mobile promotions, and music download promotions do not replace your current advertising channels - they complement them. They leverage them. Digital promotions extend your company's reach into your chosen market. By doing so, they improve brand awareness, attract invaluable market data, and encourage customer loyalty.

Over the last few years, there has been a dramatic surge of interest in using digital promotions to spearhead broad market advertising campaigns. Companies of every size are realizing that mobile promotions, such as downloadable coupons, instant win games, ringtones, and other digital currency can have an enormous promotional impact. Many of your competitors are already leveraging them.

Below, we'll explain why digital promotions, including music download promotions and skins promotions, should be an extension of your current marketing strategy. You'll discover why companies in nearly every sector have begun taking advantage of them.

Why Your Competitors Are Using Digital Promotions

Few incentives attract consumers and generate a response as effectively as digital promotions. They are a cost-effective promotional tool with which you can educate your market about your products. They build top-of-mind awareness of your brand. They encourage customer loyalty and long-term sales within the retail market. And they accomplish these goals while preserving your profit margins.

Because digital promotions can be delivered directly to an enormous base, they eliminate layers of costly advertising expenses. Mobile promotions, such as instant win games and sweepstakes, can be distributed at low cost to millions of consumers. That allows your company to generate sales without sacrificing your margins.

Music Download Promotions: Understanding Their Appeal

Have you ever wondered why music download promotions are so pervasive within our society? Consumers seem glued to their iPhones, PDAs, and other mobile devices on which they can download digital music incentives. To understand their appeal, it's worth noting how this type of digital promotion dovetails perfectly with consumer psychology.

First, music is enjoyed universally and is consumed on a near-primal level. Second, consumers can access music download promotions instantly on their mobile devices. These two dynamics can be leveraged to gain quick entry into a large retail market. Digital promotions that offer downloadable music incentives allow you to tap into an unlimited, universal reservoir of consumer interest. What's more, you can use them as the launch pad upon which to build an opt-in database. That creates a mechanism through which you can deliver a perpetual string of future digital promotions.

Digital Promotions And Skins Promotions Complement Each Other

Skins promotions allow you to advertise your brand on consumers' cell phones, laptops, and MP3 players. They can be personalized by consumers to fit their preferences and their devices. The effect of skins promotions is subtle, yet potent. They increase the level of loyalty felt by the device's owner toward your brand. They also help your brand gain broader market exposure as others observe the skins.

Digital promotions can build upon skins promotions to further increase brand awareness. For example, suppose you are promoting a soon-to-be-released movie by letting consumers download photos and create personalized skins of the main actors. Further suppose that you launch a digital promotions campaign through which consumers can download games and music based on the movie. These multiple points of contact (i.e. skins, games, music, etc.) strengthen each other. In doing so, they further cement your brand in the consumer's mind.

How To Leverage Mobile Promotions And Other Digital Promotions

To this point, we've merely touched upon the potential of using mobile promotions. Besides digital music incentives and downloadable games, you can also leverage instant win games, sweepstakes, and coupons. The key to making these digital promotions successful is to look beyond the immediate surge in sales they can produce. Their value extends much further.

Mobile promotions let you tap into the ubiquitous nature of mobile devices. They allow you to deliver your digital promotions instantly to a wide audience at a low cost. As a result, your promotional incentives will generate excitement in the retail market, which encourages consumers to participate. That expands your brand, builds customer loyalty, and paves the way for a long-term increase in sales. If you are not currently leveraging digital promotions as a key component of your marketing strategy, it's time to explore your options.


Author, Cynthia Walker